Jan 24, 2023
Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.
What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.
Jan 17, 2023
One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.
No mad rush of enrollments. No payment notifications. No one buying. Nada.
Unfortunately, it happens all the time.
Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs...
Jan 10, 2023
Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager.
But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.
Yes, sometimes we buy courses so we can...
Dec 20, 2022
2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good.
Listen for the scoop on what’s happening in...
Dec 13, 2022
It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts!
So let’s talk about how to create the right videos that actually convert followers and viewers into clients.
My guest is Milan Kowalewski, a video marketing consultant & strategist from New York...