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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Nov 29, 2022

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better? 

Discovery calls are relationship builders.  Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen. 

In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident.

Her specialty is selling yourself without being salesy. She'll teach us how to listen during the discovery call so you can build trust and connections.

It all comes down to how you communicate your skills and prices that will convince the client to hire you above others, so it’s important to understand your jittery emotions and how to use them to your advantage.   

Tracie’s tips on what to do as a newbie will surprise you. Especially when it comes to where to put your focus during a call. 

Ultimately, discovery calls are an opportunity for you to see whether you and the prospect are a good fit. 

So have fun with it. Be yourself. And calm those nerves with these discovery call strategies.



Heads up: The Digital Marketing Workgroup is closing for the year. This is your chance to get in with a freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here before Dec. 15. 


Connect with Tracie Patterson:


Connect with Emily:

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community


>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services