Mar 21, 2023
Copywriting Series #6
Is your end goal to be an expert and NOT a worker bee?
Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation.
It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.
Our guest today — Michelle Hunter — will teach you how to
articulate this value in writing.
Michelle is a copywriter and content marketing strategist. For years she owned a successful six-figure creative agency with a virtual team where she helped clients refine their messaging, and write website and email copy. In this episode, she humbly brags about her $300/hr bill rate and 10k copywriting projects so that you can see the possibilities for yourself. But you won’t find her on social, because she recently took a cush corporate job as a Communications Director.
Listen to this episode to learn:
- The copywriting methodology that convinces people to do what you want (use these powers for good now!)
- How to communicate about your price & what to say if they think you’re too expensive
- Two keys to writing that you’ll have to conquer
- How to be confident that your copy converts
I know you’ll relish her honesty, and after listening, my hope is you’ll see this opportunity to better market your (and your clients’) services and run with it.
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.
Links Mentioned in Show:
- Sign up for Michelle’s Copy that Converts Clinic - Live March 30 at 12 pm
- The Virtual Writer, save your seat now, class starts April 3 - only 20 spots available
Previous Copywriting Episodes on Unicorns Unite:
- Client Testimonials & SEO with
Brittany Herzber #118
- Beat the Competition with Copywriter Amisha Shrimanker #88
- Writing a Bestseller with Email Marketer Liz Wilcox #57
- Cloning Brand Voices with Justin Blackman #36
- Quiz Funnels & Copywriting with Chanti Zak #34
Connect with Michelle Hunter:
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services