Jan 30, 2024
How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world?
Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process.
Listen in to learn more about
- the difference between "exposure" vs "visibility" (and why they should NOT be used interchangeably)
- what Sustainable Visibility really means
- overcoming the challenges and barriers in podcast guesting to expand your reach
- thinking of visibility as a spectrum and splitting it into 3 categories
- good news for those of us who don't like being in the center spotlight
If you’re more of an introvert, definitely tune in to hear us talk about reeling it back in and doing the visibility that's actually sustainable and realistic.
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Connect with Mai-Kee:
- Instagram: @maikeetsang
- Website: https://maikeetsang.com/
- Freebie: Be Our (Podcast) Guest – 25 proven ways to get booked on podcasts in 2023 and beyond. Hear directly from the hosts themselves! Learn how to set yourself apart from the hundreds of people trying to land the same interview slots as you & discover how to get past the gatekeeper when you send your pitch.
- The Ultimate Podcast Guesting Workshop Series: Expand your reach to new audiences & deepen your relationships with fellow industry experts.
- “Inside the Invite” Private Podcast: Solely dedicated to demystifying the process of getting invited to podcasts (& beyond) as a guest expert- without pitching yourself.
Links Mentioned in the Show
-
Elevate Your PR Game: How to Utilize Your VA to Boost Visibility: A skill builder workshop for PR that goes beyond podcast pitching.
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services