Mar 21, 2023
Copywriting Series #6
Is your end goal to be an expert and NOT a worker bee?
Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation.
It's not...
Mar 14, 2023
Copywriting Series #5
The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s...
Mar 7, 2023
Copywriting Series #4
Laura “effing” Belgray is known for writing the only emails you’ll ever read.
In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks.
How does she do it?
By adding...
Feb 28, 2023
Copywriting Series #3
If you’re holding on to all the copywriting questions: What to
charge? Where to find clients? How to get started? What to focus on
first? What niche to pick? And you’re wondering how to get started
with copywriting services, then this podcast episode you need to
listen to.
Whether you’re...
Feb 21, 2023
Copywriting Series #2
The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be...