Jan 31, 2023
Launch Series #4
Let’s face it: ads can be scary.
There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!).
This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.
Jenn is an...
Jan 24, 2023
Launch Series #3
Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.
What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your...
Jan 17, 2023
Launch Series #2
One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.
No mad rush of enrollments. No payment notifications. No one buying. Nada.
Unfortunately, it happens all the time.
Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for...
Jan 10, 2023
Launch Series #1
Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager.
But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.
Yes, sometimes we buy...